The project: A colleague introduced me to the global marketing leads for a company that was slated to host a booth at one of the year’s biggest and most impactful trade shows in Chicago. With just a few short weeks before show time, I needed to step in and sort out the status of all the vendors, licenses, freight arrangements, and other logistical details to make sure the show would be not only compliant, but a successful debut of one of their new products.

How it worked: After a short discovery call, I got to work digging into the existing production schedule and event portals to check in on the status of all the compliance pieces, most notably, arranging the freight deliveries and build crews. Navigating the 10+ stakeholders, from venue to union electricians, had me calling on my sales skills and working the phones non-stop. By the time we needed to find local brand ambassadors (and securing their custom uniforms on the fly!) all the hardest pieces were sorted out—but I still came to the show with everything in triplicate and my tool kit for the build.

The outcomes: The show went smoothly from setup to breakdown, and the entire marketing team who came to the site was able to do what they do best: meet clients and promote their product.